While face-to-face video calling on mobile phones has been available for around a decade now, the technology has never gain substantial widespread public adoption. However, the inclusion of “FaceTime” video calling in Apple’s upcoming iOS 4 for iPhone4, announced Monday by CEO Steve jobs at WWDC2010, may give the technology the prerequisite market penetration to reap positive network externalities.

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The web has become a natural part of our everyday life. In perhaps no other area is the value of standards more evident. The Internet as we know it would not have existed without standards. Such features as global interoperability and connectivity are the result of important standards such as TCP/IP, HTML and XML. The question is if future development will be determined by markets or politics?
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Ten case studies of SSOs for the purpose of better understanding synergies between different types – formal and informal – standard setting organizations and consortia.

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