Early nominations for the Mashable Open Web awards are in and the 500 nominees make fascinating reading.
Apart from the nominees themselves, it is interesting to see the categories for the choice of ‘Open Web’. By referring to ‘Open’ in context of the Web, one would expect to see a W3C standards based discussion but ‘Open Web’ is a vague term which suits well for getting nominations, as the list clearly illustrates.
Categories for the Open Web include the following (there are more but I have used an indicative subset):
Best Brand Use of Facebook
Best Brand Use of YouTube
Best Brand Use of Twitter
Best Non-Profit Use of Social Media
Social Media Ad Campaign
Social Media Agency
Social Media Gadget
Best Twitter App
Best Facebook App
Best Facebook Game
Most Creative Use of Facebook Connect
Best YouTube Channel or Personality
Funniest YouTube Channel
YouTube Video of the Year
Best Flickr Photographer
Flickr Photo of the Year
TwitPic of the Year
This is a motley mix of Twitter, YouTube, Facebook, Flickr and others. It even includes TwitPic – a relatively recent phenomenon.
Certainly, the categorization is not conforming to the technical meaning of the Open Web (as in W3C formats), but it seems to be aligned to the conversational meaning of the Open Web. Clearly, the two are not the same if we see the list of categories for nomination.
